SIAL Paris 2024: Fresh Tropical and Alibaba Featured for the Second Year

We returned to SIAL Paris 2024, the world's premier food trade show, to confirm our role as a leader in innovation and international distribution. For our second official participation, we chose to go big, celebrating the success of our brands in a showcase of over 7,500 exhibitors.

The Alibaba Brand: A Tradition of Visibility

A distinctive sign that doesn't go unnoticed: for the third consecutive year, Fresh Tropical has sponsored the show's official lanyards with the Alibaba brand.

Seeing thousands of professionals wearing the Alibaba brand for three consecutive editions is not just a marketing choice, but a statement of stability and strength. This historic sponsorship allows us to:

Accompany every visitor: The Alibaba logo has become a familiar feature among the pavilions of the Parc des Expositions de Paris-Nord Villepinte.
Strengthening Brand Identity: Strengthening the link between Fresh Tropical and global excellence through constant and sustained visibility.

Advertising and Networking for Our Brands

In addition to lanyards, we strengthened the presence of our various brands through targeted advertising campaigns and strategic exhibition spaces. Our mission at SIAL 2024 was clear: to act as a bridge between the quality of our products and the most demanding international markets.

Thanks to this synergy, the brands distributed by Fresh Tropical enjoyed a privileged platform to meet with large-scale retail buyers, global distributors, and food industry influencers, achieving concrete results and new strategic partnerships.